Last Updated 2/18/03
Peekay Privacy Policy
GENERAL MATTERS
Peekay takes your privacy seriously. Please read the following to learn more about our privacy policy.
INFORMATION ABOUT YOU
Information Gathered From All Visitors
Aggregate Data
We gather certain generic information with respect to customers' use of our Web Sites. Information
may include number of unique visitors, the frequency with which they visit, and
the areas on the Web Sites
that they favor. These statistics are very much like television ratings that
tell the networks how many people tuned in to a program. We only use this type
of data in the aggregate, on a collective basis, in summary form, rather than
on an individual basis. This data helps us determine the extent to which our
customers use certain parts of our Web Sites, which, in turn, enables us to make it
as appealing as possible. We may also share aggregate data of customers'
collective use of our
Web Sites with advertisers, sponsors,
and other companies with which we do business ("Affiliates" or
"Business Partners"). We do this so they, too, can improve
functionality and offer services and materials that users want.
Cookies
We use "cookies" on our Web Sites. Cookies are pieces of information
or data sent to your browser from a web server and stored on your computer's
hard drive for record-keeping purposes. Cookies tell our computer that you've
visited before and can help to make your visit more personal so you don't have
to re-enter info on a return visit. Cookies also allow us to count the number
of unique and return visitors who use our Web Sites.
Most browsers are initially set up to accept cookies. If you prefer, you can reset your browser to notify you when you've received a cookie or, alternatively, to refuse to accept cookies. It is important to note that you may not be able to use certain features like checking out (and participate in certain offerings) on our Web Sites if you choose not to accept cookies. Cookies can also enable us to track and target the interests of our users to enhance their experience on our Web Sites.
Third Party Advertiser
Cookies
We use third-party advertising companies who use cookies to serve our ads on
the Internet. To do so, these companies may use anonymous information about
your visits to our Web Sites
and other Web Sites. This information can include: date/time of banner ad
shown, the banner ad that was shown, their cookie, the IP address. This
information can also be used for online preference marketing purposes. Peekay
does not use or have access to this information. If you want to prevent a
third-party advertiser from setting and/or reading cookies on your computer,
currently you may either visit each ad network's Web Sites individually and opt out or visit the
Web Sites of the National
Advertising Initiative ("NAI") to opt-out of all network advertising
cookies at http://www.networkadvertising.org/
IP Addresses
We collect and analyze traffic on our Web Sites by keeping track of the IP addresses of
our visitors. An IP address is a unique number assigned to your computer when
you are using your browser on the Internet. We log this information so that we
can monitor things like the number of visitors visiting the Web Sites; however, we do
not link your IP address to any personally identifying information.
When You Send A Greeting
If you use our Web Sites
to send an online greeting or any other content, we collect your e-mail address
and your recipient's e-mail address. This information is necessary to send the
greeting. We may also use your e-mail address to contact you if you have chosen
on our web sites to
receive communications (such as our Newsletter) from Peekay or its Partners.
Personalizing Your
Experience on the Web Sites
We try to personalize your experience on our Web Sites by tracking greetings
and other content you have sent and gifts you have purchased in order to shape
our recommendations about the greetings, cards, games, and gifts that might be
of interest to you. We also examine customer traffic patterns and Web Sites usage to help us
enhance the design and layout of the Web Sites and make it easier to navigate.
From time to time, we may send you surveys or solicit your feedback. We use surveys to gage user interest in new products and premiums we may offer. We will ask for your feedback on greetings and other site features. We will use the information we gather to improve our Web Sites and provide a more meaningful experience for our users. We may also use the information to alert you to offers and products in which you may be interested in.
Subscribing to our
Newsletter
We send email notifications and information to users who have opted in. Those
notifications may be,
but not limited to,
our exclusive Newsletter, information on new features, new content, other products
and services. These communications are sent to you directly by Peekay. In order
to receive the emailed information you must have subscribed via one of our Web Sites or other sources such as our mailing/customer list.
It is our intention to always allow you to opt out of any of our lists. When you receive any Newsletter or email and you want to unsubscribe, you can simply follow the "unsubscribe" links at the bottom of each edition.
Offers from Our Business
Partners
Peekay may also offer you the opportunity to receive money-saving offers,
discounts, and promotions from our Business Partners. These communications may
come from Peekay or directly from the partners themselves. We may also share
with them certain demographic, geographic, preference, and other personally
identifiable information we have gathered about you. This will help them in
directing to you offers that are more likely to be of interest.
This program is conducted on an opt-in basis. In order to receive the offers, you must affirmatively check to receive information from us. If you leave the box unchecked, you will not receive any offers. If you do sign up for the program but later change your mind, you are free at any time to opt-out by following the procedures outlined in Opt-Out/Changing Your Status, below.
Information Gathered
From Members
If you elect to purchase a product on a Peekay owned web site, you will be
required to provide us with certain personal information, including your name,
e-mail address, credit card number, expiration date, and billing address (this
required information is subject to change from time to time). There may also be
opportunities for you to provide us with additional information regarding your
preferences and interests. This information, however, is not required and is
completely optional on your part. Additional data may be collected from you
based upon certain services you elect to utilize on our Web Sites, email addresses for example or used
to store and send electronic greeting cards. By obtaining this information, we
can provide our Members with specific content and advertising in which they
might be interested. None of this information is required to use our service or
to become a user; however, the omission of certain types of data will limit the
value of your use of these features. If you become a user of our Web Sites or from one
of our co-branded Web
Sites, we may share your registration information with the co-branded
partner.
USES OF PERSONAL
INFORMATION
if you have
provided us your consent via opt-in subscription, we may use the information
we have collected about you in five ways:
On-Site Advertising
Peekay may also use information about you to target advertising while you are
visiting our Web Sites. We may use cookie
files to assure that you will not be served the same ads repeatedly.
Order Fulfillment
From time to time, you may be given the opportunity to order products and
services directly from
one of our Web Sites,
the Newsletters, or in other communications you may receive from Peekay. To
process your order, Peekay may provide these partners with your name, street
address, e-mail address, phone number, and credit card information. Peekay will
limit the types of information shared to the minimum necessary to efficiently
process your order. In some cases you are ordering products from a business partner
and in accepting these offers, you become subject to its privacy policy. We
encourage you to review these companies' privacy policies and only do business
with those who adhere to personal information practices with which you are
comfortable.
Privacy of Greeting Card
Information
This policy applies to all aspects of our greetings, including your
personalized messages, attached photos or graphics, or paper cards. We do not
monitor or edit the contents of the online greetings you send. On occasion,
however, we may need to view your messages in connection with the technical
processing of your greeting or the maintenance of our network.
Disclosure Exceptions
Notwithstanding the above policies, we reserve the right to disclose your
personal information to appropriate third-parties if we are required to do so
by law or we believe that such action is necessary:
YOUR CONTROL OVER YOUR PERSONAL INFORMATION
Opt-Out/Changing Your
Status
Any time you receive an email from us you can change your status. Every
communication Peekay sends you will contain a clearly worded
"Opt-Out" or "Unsubscribe" link allowing you to withdraw
your permission for future mailings. Alternatively, you can send a blank e-mail
to remove@peekay.com
and
type "unsubscribe" in the subject field. This system is automated and
must be contacted from the email address you wish to have removed. Permission
changes will be honored as soon as possible after receipt. Please allow five to
seven days for processing. Permission changes will however not affect any
information which you provided to us and which we previously shared with our
Business Partners.
Sale of Assets
In the event that Peekay and/or its units or subsidiaries are ever sold,
acquired, merged, liquidated, reorganized, or otherwise transferred, we reserve
the right to transfer our user databases together with any personally
identifiable information contained therein, to a third-party acquiring Peekay's
assets.
Data Security
When you place orders for purchased products or access your payment
information, we use an advanced encryption technology known as Secure Socket
Layer (SSL) to protect the storage and transfer of your data from unauthorized
parties. While on a secure page, such as our registration form, a lock or key
icon appears on the bottom of your web browser. In addition to our online
security efforts, we take reasonable steps to protect your personal data
offline, as well. All of your information, not just the sensitive information
mentioned above, is restricted in our offices. Peekay's main servers are
operated from a dedicated Internet hosting facility with state-of-the-art
physical security features, including smoke detection and fire suppression
systems, motion sensors, and 24x7 secured access, as well as video camera
surveillance and security breach alarms. If you have any questions about the
security at our websites, you can send an email to webmaster@peekay.com
Changes to the Privacy
Policy
Peekay will occasionally update this Privacy Policy in response to changing
business circumstances and legal developments. When Peekay posts changes to
this Policy, you will see a date depicting the last update of the policy on the
top of this page. If there are material changes to this Policy or in how Peekay
uses your personally identifiable information, Peekay will prominently post
such changes prior to implementing the change. Peekay encourages you to
periodically review this Policy to be informed of how we are protecting your
information. You may review our policy anytime as it
will always be linked to our web sites.
USE COMMON SENSE IN ALL
YOUR ONLINE ACTIVITIES
Even the best policy can't protect your online privacy and security in all
circumstances. Unscrupulous advertisers, hackers, and scam artists are
constantly searching the Internet looking for new targets. Your best protection
is to understand the limits to privacy on the Internet and use common sense in
all of your on-line activities.
Be aware that e-mail is an inherently insecure form of communication. Remember that third parties are sometimes able to illegally intercept your unencrypted messages, including online greetings.
Anytime you visit a chat room or post a message to an on-line bulletin board, your e-mail address can be accessed by advertisers looking to compile lists for unsolicited commercial e-mail (also known as spam). Be sure that you only disclose your e-mail address in circumstances in which it is safe to do so. Beware of scams in which persons unknown to you request your screen name, password, or credit card information. Make sure you verify the identity of anyone asking for personal information. Always monitor your children's on-line activities and educate them as to the rules for safe Internet use.
Contact Information
If you have questions or concerns regarding this Policy, you should first email
Peekay Customer Service at cs@peekay.com or
contact us by mail at Peekay, 901 West Main Street, Auburn, WA 98001.